AI · Video
Same Ad Spend, 35x Revenue Gap: Why Repeat Customers Win
인공지능 한이룸 ·
At a glance
This video explains why online shopping malls depend more on repeat customers than one-time buyers. It uses an example and calculations to show the revenue gap at the same ad spend.
Key points
- A 30,000 KRW product earns a 9,000 KRW margin, but an ad that brings in one customer costs 10,000 KRW, so the first order loses money.
- A store only starts to profit when the customer places a second order, since no extra ad cost is needed.
- In Drew Sanocki's example, reaching 70 billion KRW in sales takes 315,000 one-time customers but only 9,000 repeat customers.
- The speaker says this 35-fold gap applies to smaller shopping malls too.
Why it matters
This is useful for shopping mall owners who want to improve the return on their ad spending.
Original source
광고비는 똑같은데 매출은 35배 차이 나는 이유
인공지능 한이룸 · Nov 13, 21:00 KST
Watch on YouTube ↗AI summarized the video content. Check the original for accuracy. Copyright belongs to 인공지능 한이룸.
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