Playdy Wins Google Ads App Growth Award for AI-Driven Campaigns
Source 브랜드브리프
At a glance
Advertising agency Playdy won the agency track app growth award at Google's 2026 Google Ads Impact Awards. The win came from a Uniqlo app campaign, following an earlier Google AI contest award last month.
Key points
The Uniqlo app campaign raised app purchase conversions by 346.31%.
Playdy restructured campaigns so Google's AI could work well and added AI features like Web to App Connect.
Its Lotte Hotel campaign was also named a finalist in the global growth category for agencies.
Playdy was recognized for designing the operating structure that lets AI deliver results, not just for using AI tools.
Why it matters
It shows that getting results from AI in advertising depends on how the operation is designed, not just on the tools used.
Original article
플레이디, '2026 Google Ads Impact Awards' 앱 성장 부문 수상… AI 광고 분야서 연이어 인정
브랜드브리프 · Nov 12, 2026, 10:30 AM GMT+9 · brandbrief.co.kr
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