Adobe Overhauls Firefly, Letting AI Agents Build Content From Plain-Language Instructions

At a glance

Adobe is expanding its Firefly generative AI platform into an AI creative studio. Users can give instructions in everyday language, and AI picks suitable models and tools to handle video, image, and design work.

Key points

1. 1

   A Firefly AI Assistant (an AI tool that carries out tasks on your behalf) is in beta, and you can review and change its plan before it runs.

2. 2

   Video, image, and design editing features have expanded, and the design tool manages work in one file from first sketch to client review.

3. 3

   New tools chain several AI models and Adobe tools into custom workflows, and can build early prototypes of websites and apps from text alone.

Why it matters

AI is moving toward choosing tools and carrying out production work itself, which could change how design and video are made.

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