Disney Partners With Adobe to Build a Custom Generative AI Trained on Its Own Characters

At a glance

The Walt Disney Company has entered a multi-year partnership with Adobe to build a custom generative AI model (artificial intelligence that creates new images and videos) trained on Disney characters and visual styles. The two companies announced the plan at an Adobe event on November 9.

Key points

1. 1

   The companies will use Adobe's Firefly Foundry service to build custom AI models from company materials.

2. 2

   Disney will train the AI on its own creative works, such as character features, backgrounds, and drawing styles.

3. 3

   Disney's theme park development teams already use AI that turns hand-drawn sketches into 2D concept art (images used to plan a work).

4. 4

   The partnership covers Disney theme parks and cruise marketing, and includes joint projects with Disney Studio Lab and ESPN Edge.

Why it matters

This case shows how a major content company is using AI in real creative work and promotion.

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