ChatGPT Citation Rates for Media Partners of OpenAI: Review and Lifestyle Sites Lead

At a glance

Since 2023, OpenAI has signed content deals with more than 20 media publishers. These publishers are often cited in ChatGPT answers, along with their sources and original links. According to one analysis, 10 of the 50 sites that ChatGPT cites most often are these partner sites.

Key points

1. 1

   Articles from partner publishers appear in ChatGPT answers as summaries with links to the original article.

2. 2

   The share of partners among the top 200 domains that ChatGPT frequently cites rose from 7.5% in March 2026 to 15.8% in July.

3. 3

   The most-cited partners were review and lifestyle sites rather than news outlets. Vogue and Car and Driver, for example, appeared more than 30,000 times.

4. 4

   These figures are based on US answers, so publishers that mainly publish in non-English languages may be counted less.

Why it matters

Which media outlets appear in AI answers shapes the paths through which information reaches people, and can influence what people end up seeing.