ChatGPT Adds Business Profiles, Moving Closer to Google-Style Search

At a glance

OpenAI has opened a Business Hub inside ChatGPT where companies can create and manage their own information. Businesses can check and update details about their products and services. The feature is still in beta, or testing.

Key points

1. 1

   Businesses must verify their profiles through a formal process, though the details were not shared.

2. 2

   Verified companies can build a specialized AI agent (an AI helper that answers questions) about their business.

3. 3

   Businesses get limited insights, such as profile views, business mentions, and website clicks.

4. 4

   OpenAI earlier tried to let people buy products directly in ChatGPT, but it shut that effort down in March.

Why it matters

As more people use AI to find and compare products, how companies appear inside AI tools is becoming important.

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