Microsoft Advertising Launches Conversions API, Fixes Dashboard Errors

At a glance

Microsoft Advertising has made its Conversions API (a way for advertisers to send purchase and sign-up data straight from their own servers to the ad platform) generally available. The company also fixed the management dashboard and ad editor, which some customers said got stuck on blank pages, redirects, and repeated login requests.

Key points

1. 1

   Advertisers can now upload conversion events from up to 90 days earlier.

2. 2

   Microsoft recommends that advertisers using the old offline conversion API switch to the Conversions API.

3. 3

   The AI campaign auto-creation feature is available to new advertisers in English-speaking markets.

4. 4

   Advertisers can enter up to 40 messaging guidelines, but they may not always be followed if they conflict with landing pages.

Why it matters

AI tools that automatically write ad copy and build campaigns are entering real marketing work, so changes to these tools can affect how businesses market themselves.