L'Oréal Brings Virtual Lipstick Try-On to ChatGPT

At a glance

L'Oréal has teamed up with OpenAI to add a virtual makeup try-on feature inside ChatGPT. Maybelline New York will be the first brand to use it. L'Oréal is also bringing OpenAI models into its in-house content tool.

Key points

1. 1

   Maybelline New York will add a virtual try-on feature to ChatGPT using L'Oréal's ModiFace AR and AI beauty technology.

2. 2

   Users can try products like lipstick on their face without leaving the chat.

3. 3

   L'Oréal will send its own detailed product information directly to OpenAI so its products are easier to find in ChatGPT in the US.

4. 4

   OpenAI's latest models are being added to CreAItech, L'Oréal's in-house content tool. The company says it has cut production costs by 40%.

Why it matters

AI chat windows are becoming a new place to shop for cosmetics, and this shows brands taking direct control of the information AI gives about them.