What Is MCP? Why Meta and Google Ads Released MCP Servers Now
Source 오픈애즈
At a glance
MCP is a common standard that sets how AI connects to external tools and data. With Meta and Google Ads releasing MCP servers, people can now ask AI to check ad performance and review account status.
Key points
MCP is a common standard (a connection method) that lets AI apps connect to external tools such as ad accounts.
When a tool opens its doors to this standard, it is called an MCP server.
Each ad platform opens different features. Google Ads allows read-only access, while Meta allows creating and editing campaigns and ads.
An API is a channel where developers exchange data through code. MCP is a layer that lets AI use that API, and it does not replace the API.
Why it matters
This matters because marketers who used to download reports and paste them into AI may instead connect AI directly to their accounts to do the work.
Original article
MCP란? Meta·구글 광고가 요즘 MCP를 내놓은 이유
오픈애즈 · Nov 9, 2026, 7:55 AM GMT+9 · openads.co.kr
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