Adobe Gives Disney Generative AI for Theme Parks and Content Creation

At a glance

Adobe has signed a multi-year partnership with The Walt Disney Company. Adobe will provide Disney with its generative AI tools and a custom AI model trained on Disney content. Disney plans to use it for theme parks and content production.

Key points

1. 1

   Disney will use Adobe Firefly, a generative AI tool for making images and video.

2. 2

   The custom model was trained on Disney characters, environments, and visual styles.

3. 3

   The tools will be used at Disney's resorts, Disney Cruise Line, and Disney's research teams.

4. 4

   Walt Disney Imagineering is already using the model to develop new ideas and concept art for theme parks.

Why it matters

This shows AI moving into theme park design and content production, offering a look at how creative industries are adopting it.