OpenAI Launches 'Businesses in ChatGPT' So Companies Can Manage Their Own Info
Source 데이터넷

At a glance
OpenAI has launched a beta of 'Businesses in ChatGPT,' which lets companies add their own profiles and product details to ChatGPT. It is available to qualified businesses in regions where ChatGPT is offered, including Korea.
Key points
Companies can edit their profiles in the Business Hub, and sellers can connect product feeds with prices and stock.
When answering product questions, ChatGPT refers to the information companies provide, but its recommendations and comparisons are made separately.
Companies can see aggregated stats such as how often they are mentioned in ChatGPT and website clicks, but individual conversations are not shared.
In the US, online businesses can build a 'Business Agent' that answers questions using their own information.
Why it matters
As more people shop through ChatGPT, the information companies give the AI can shape what consumers choose.
Original article
오픈AI, 기업 정보 직접 관리 ‘비즈니스 인 챗GPT’ 출시
데이터넷 · Nov 11, 2026, 3:05 PM GMT+9 · datanet.co.kr
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