November e-commerce report adds generative AI traffic metrics

At a glance

This monthly e-commerce report shows performance data. Starting this issue, it reports site visits coming from generative AI tools such as ChatGPT, Gemini, and Perplexity. In October, traffic from ChatGPT was the highest.

Key points

1. 1

   Generative AI traffic figures are reported for the first time in this issue.

2. 2

   In October, ChatGPT had the highest median and maximum traffic per site.

3. 3

   Average visitors and purchase conversion rates dipped slightly from the previous month.

4. 4

   Purchase conversion rates rose for both onsite and recommendation campaigns.

Why it matters

It shows that more shoppers are arriving at online stores after getting answers from AI tools. The search service Perplexity is included in this traffic metric.