Hankook Tire Wins Google Ads Impact Award for Global Growth

At a glance

Hankook Tire won the global growth category in Google's 2026 Google Ads Impact Awards. It also became a finalist in the AI Excellence category.

Key points

1. 1

   The company was recognized for expanding into global markets with AI-powered search ads.

2. 2

   It tailored keywords and ads to each country's vehicle types, climate, and tire demand timing.

3. 3

   After first using AI ads in the U.S., it found about 20,000 new long-tail keywords and then extended the approach to 27 countries.

4. 4

   As a result, ad efficiency and customer behavior metrics improved by double digits year over year.

Why it matters

It shows a real example of a company using AI in advertising to get measurable results.

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