Disney and Adobe Team Up to Build Generative AI Tools for Creative Work
Source The Verge
At a glance
Disney plans to develop, together with Adobe, a generative AI model tailored to Disney's works. Generative AI refers to artificial intelligence that creates new outputs such as text, images, or video. The multi-year collaboration was announced at Adobe's MAX event.
Key points
They will jointly build a dedicated AI model for Disney's production process. The model will learn information such as Disney characters, backgrounds, and artistic styles.
Adobe will provide its latest technology across Disney's businesses, including theme parks, cruises, and ESPN content, ahead of others.
Disney's research and development division is already using Adobe's Firefly AI platform for theme park development work.
Why it matters
It shows that a major content company like Disney intends to bring generative AI fully into its production work.
Original article
Disney and Adobe are building generative AI tools together
The Verge · Nov 10, 2026, 12:38 AM GMT+9 · theverge.com
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