Over Three-Quarters of Small Business Owners in Southeast Asia Say AI Boosts Productivity

At a glance

Meta surveyed about 4,000 small business owners in nine markets across Asia and the Pacific. It found that 84% use AI. Seventy-six percent said their productivity has improved, but 86% said they need more guidance to use AI properly.

Key points

1. 1

   More than half of respondents use AI to create and edit written content or other content.

2. 2

   Cost was the biggest obstacle to training, cited by 51% of respondents.

3. 3

   Small businesses most wanted clear information on costs and return on investment, as well as guidance on data protection.

Why it matters

Many small shops are already using AI, but many people still do not know how to use it well.