Playdy Wins Google Ads Impact Award for App Growth

At a glance

AI marketing firm Playdy won the agency track of the App Growth category at the 2026 Google Ads Impact Awards, run by Google. Its Lotte Hotel campaign was also named a finalist in the International Growth category. It follows an AI advertising contest award earlier last month.

Key points

1. 1

   Playdy won the App Growth agency track with a Uniqlo app campaign.

2. 2

   Combining AI solutions, app purchase conversions rose 346.31% and new customer conversion value rose 192.75%.

3. 3

   The Lotte Hotel campaign was named a finalist in International Growth for expanding reach to overseas customers.

4. 4

   Judges praised how marketers designed the operating structure so AI could deliver results, not just how they used the tools.

Why it matters

It shows how Google's AI advertising tools were turned into real results, and the approach earned industry recognition. It is a useful example for companies that run Google ads.

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