Klook Launches K.ai, an AI Agent That Handles Merchants' Back-Office Work

At a glance

Travel experience platform Klook has launched K.ai, an AI agent that handles merchants' daily operations. It goes beyond answering questions and directly manages inventory, pricing, and bookings. Ahead of the year-end travel peak, it is being rolled out in stages to merchants in several countries.

Key points

1. 1

   K.ai checks booking status and directly carries out instructions to change inventory and prices.

2. 2

   According to the company, repetitive tasks that used to involve several steps became 95 to 97 percent faster.

3. 3

   The company said merchants who use K.ai had 3.4 times more monthly bookings than those who do not.

4. 4

   A feature automatically fills in product registration forms when merchants upload product information.

Why it matters

Most travel experience businesses are small and have no technology staff. This shows how such businesses could manage online sales work with less difficulty.