Google Co-Develops Designer Tools for New York Fashion Week

At a glance

Google's design team, Envisioning Studio, worked with two designers to build custom tools using Google Flow. One tool virtually styles model looks, while the other helps simulate a runway stage in advance within a set budget. The tools were actually used on the New York Fashion Week runway.

Key points

1. 1

   Designers spent much of their time on administrative work and coordinating factories and outside suppliers, leaving little time for actual design.

2. 2

   The styling tool lets designers try hair, makeup, and shoes on a digital model to spot missing elements in advance.

3. 3

   The runway tool helps designers try different lighting and props to decorate a show within a budget.

4. 4

   Google Flow reportedly lets people create their own tools by describing them in words, without coding.

Why it matters

This is a real example showing that even small teams, including fashion designers, can focus more on creative work by using AI to reduce repetitive tasks.