Meta's Muse AI Agent Can Now Call Businesses for Users

At a glance

Meta's AI agent Muse can now phone US businesses on behalf of users. The feature, tested in September, is open to all paying subscribers. Many companies, however, hang up when they detect an AI voice.

Key points

1. 1

   Muse handles tedious calls to cable companies, the DMV, and restaurants.

2. 2

   Many businesses hung up on the AI, so Meta briefly tested human operators in September.

3. 3

   Google Gemini, startup Instinct, and xAI's Grok Bot can also place calls.

4. 4

   Users like that the AI waits on hold and navigates complex phone menus without complaint.

Why it matters

AI agents calling companies directly is becoming real. How businesses respond to AI calls will matter going forward.

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